Ranking well in Google and the other search engines is essential to ensure you get the most out of your investment. SEO (Search Engine Optimisation) revolves around two key areas:
1 - On page optimisation
2 - Off page optimisation
On page refers to the things on your own website that you can control - for example, using the right title and including your keywords in the page copy. We will setup your website to meet the best practices for on page optimisation and, if you select to have your site's initial information loaded by us, will optimise if as we load it. If you would prefer to load the website pages yourself, we can either offer a search engine audit once you are complete, or a DIY SEO lesson.
For less competitive or highly targeted terms, on page optimisation might be enough to get you to the first page. For more competitive terms, you'll need off page optimisation as well, which is a more time-consuming, on-going process. This involves raising your sites profile on the internet by a series of factors outside of your site - for example, earning links from respected sites in your field, creating content that people want to link to and building an active social media fan base can all help.
We work with The SEO Barn to provide on-going SEO support to clients who require it, and can include quotes for their work estimate we produce for you.